DiscoverThe Creative Life — with Jim KroftCreativity Isn’t a Goal. It’s a Way of Living.
Creativity Isn’t a Goal. It’s a Way of Living.

Creativity Isn’t a Goal. It’s a Way of Living.

Update: 2025-09-18
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📬 Substack - The Creative Life Newsletter

https://www.jimkroft.substack
Welcome back guys! 
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Jim

TODAY'S EPISODE


We’ve been sold a lie: that creativity is a goal, something you reach if you hustle hard enough, suffer long enough, sacrifice deep enough.

But here’s the truth: that path doesn’t just fail you — it erodes life itself.

This episode is about breaking free from the outcome-obsessed culture that keeps us trapped on the treadmill of productivity, and rediscovering creativity as a way of living — something to embody, nurture, and expand every single day.

Whether you’re building a project, chasing a dream, or simply trying to reconnect with joy in the process, this episode is about choosing immersion over obsession — and reclaiming your creativity as part of life itself.


What's Inside:

  • 🌀 Why obsession kills creativity — and immersion sustains it
  • How chasing goals too hard makes life itself vanish
  • ❤️ Why joy, love, and connection are fuel for breakthroughs
  • 🌈 How to stop running after the rainbow and actually live under it
  • 🔥 Why creativity isn’t a goal — it’s a way of being alive

I'm your host, Jim. If you're ready, then let's dive in!


📺 YouTube:

https://www.youtube.com/jimkroft

🎧 Spotify Music:

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Today's music is from Artlist. 



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Creativity Isn’t a Goal. It’s a Way of Living.

Creativity Isn’t a Goal. It’s a Way of Living.

Jim Kroft