How do creativity and courage shape the future of design? In this episode of Matters of Experience, Abigail Honor and Brenda Cowan sit down with Murilo Melo, a design leader who believes that great design isn’t just about aesthetics—it’s about meaning, connection, and bold decision-making.

Murilo shares insights on the evolving role of designers as problem definers, the power of taking risks in branding, and how creativity and strategy must work hand in hand. He also reflects on the challenges of balancing speed, technology, and thoughtfulness in today’s fast-paced world.

Whether you’re a designer, brand strategist, or creative professional, this episode offers a fresh perspective on how to make brands truly matter.

Produced by Lorem Ipsum.

Show Notes:

Murilo Melo

HERSHE

Grad in Black

New York Festivals Advertising Awards

If you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.

A transcript of this episode can be found at loremipsumcorp.com/matters-of-experience.