In this episode of Chasing Creativity, host Kiran Manral speaks with Deepali Naair, Group CMO of the CK Birla Group.

They discuss the role and importance of creativity in organisations and marketing. Nair shares insights about innovative ideas appealing to consumers, marketing creativity, fostering inclusivity, and coping with failure. She talks about the need for resilience and adaptability in the current state of global uncertainty.

Nair emphasises the importance of creating a safe space for team members to experiment and learn from mistakes. She concludes by highlighting how CMOs can drive creativity within organisations, by focusing on the consumer's perspective and improving their lives.

Show Chapters:

• 00:13 Introduction and Guest Welcome


• 00:34 Understanding Creativity in Organisations


• 03:43 Measuring Creativity and its Impact


• 06:02 The Role of Creativity in Marketing


• 07:12 Cultivating a Culture of Innovation and Creativity


• 10:21 Dealing with Failure and Building Resilience


• 11:40 The Impact of Uncertainty on Marketing and Innovation


• 18:23 Going Against the Grain: Personal Experiences


• 20:13 Brands that Excelled by Embracing Creativity


• 24:14 The Role of CMOs in Driving Creativity


• 26:18 Conclusion and Farewell

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Show credits:
Produced by: Taha Shamshuddin 
Sound Engineer: Siddharth Adhicary