Credit Cards
Update: 2024-07-16
Description
Picking off a U.S. study on a credit card promotional campaign where the bank offered 1% cashback, Professor Ang Swee Hoon looks at how it increased user spending by 32% and even incurred greater debt by not making prompt repayments. She also touches on the impact of the campaign on “revolver users” and inactive, no-debt cardholders.
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