Crisis Communication: Lessons from Optus, Qantas, and Deloitte
Update: 2025-12-18
Description
2022: A Year of Reputation Crises for Major Companies - Optus, Qantas, and Deloitte faced significant challenges due to poor communication, leading to loss of public trust. Qantass cyber attack response shifted from transparent to secretive, leaving customers anxious. Optuss triple zero outage resulted in tragic consequences due to inadequate communication. Deloittes AI-generated report errors eroded public confidence. These events underscore the importance of clear, honest communication and accountability during crises.
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