DiscoverCritical Mass Business Talk Show | Orange County’s Longest-Running Business Talk ShowCritical Mass Business Talk Show: Helen dos Santos, Founder & CEO of Market Centric Leverage Systems (Episode 1607)
Critical Mass Business Talk Show: Helen dos Santos, Founder & CEO of Market Centric Leverage Systems (Episode 1607)

Critical Mass Business Talk Show: Helen dos Santos, Founder & CEO of Market Centric Leverage Systems (Episode 1607)

Update: 2025-10-03
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Helen dos Santos is a dynamic innovator with a proven track record in business and technology. A former student athlete, two-time World Champion in darts, she successfully transitioned her competitive spirit into leadership roles across the automotive and real estate industry. With over two decades at Keller Williams Realty, Helen excelled as finance and operations, a regional leader, brokerage owner, consultant and advisor.


As the founder of Market Centric Leverage Systems, Helen now pioneers AI-driven solutions designed to bridge human potential and ethical, inclusive artificial intelligence. Innovating communication models and rewriting the future of business systems and technology.


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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

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Critical Mass Business Talk Show: Helen dos Santos, Founder & CEO of Market Centric Leverage Systems (Episode 1607)

Critical Mass Business Talk Show: Helen dos Santos, Founder & CEO of Market Centric Leverage Systems (Episode 1607)

Ric Franzi | Critical Mass Business Talk Show