Critics vs Influencers? Round 2 with Anton Bitel
Update: 2024-04-26
Description
I return to the subject of critics versus influences this week, following my enlightening chat with critic and industry influencer Ashanti Omkar back in Season 1. Influencers are increasingly being used by film publicists to provide exposure and hype ahead of film releases - especially Blockbusters. But has it gone too far? Some critics think so - and there was industry outrage last summer when many felt their freedom to express genuine reactions to the film Barbie was being curtailed by publicists. I wanted to have a reasoned debate about this from the perspective of a long-time critic, and Anton Bitel was the man for the job. With a balanced recognition about the reality of criticism as an ever-changing discipline, and the authority to call-out where he sees influencers and their role in marketing impinging on critics' editorial independence, Anton provides an important and interesting perspective on screening etiquette, the reality of modern film promotion, the scourge of 'star ratings', and why critics need to not assume spoilers are always a bad thing. #Barbie
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