DiscoverThe Grower & The EconomistCrop Marketing - What Does It Really Mean?
Crop Marketing - What Does It Really Mean?

Crop Marketing - What Does It Really Mean?

Update: 2021-02-17
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Growing and selling crops is a complex equation. Horticulture and business must combine to make a profitable business. Crop marketing means different things to different people, but in the industry all the terms are often combined. Michelle breaks down the different meanings of crop marketing and then dives into how growers can drive success by applying the principle of cost-business analysis everyday. 

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Crop Marketing - What Does It Really Mean?

Crop Marketing - What Does It Really Mean?

Peter Konjoian & Michelle Klieger