There are incredible obstacles when it comes to moving a new technology like electric vehicles from the early adopters to the mass market. But if you have the right insight, you may be able to predict what the future has in store. On this episode of Driving Ahead, from NADA, host Jonathan Collegio chats with Geoffrey Moore, organizational theorist, management consultant and author, known for his book Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Jonathan and Geoffrey dive into the challenge of getting technological products from early adopters into the mass market, and how that can apply to electric vehicles, including how EV maintenance costs affect consumer behavior, overcoming charging infrastructure issues, and so much more. So press play and listen in to this insightful episode of Driving Ahead, from NADA.

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