DiscoverPSM: Professional Services MarketingCrossover! What AEC Marketers Can Learn From Taylor Swift feat. Keelin Cox
Crossover! What AEC Marketers Can Learn From Taylor Swift feat. Keelin Cox

Crossover! What AEC Marketers Can Learn From Taylor Swift feat. Keelin Cox

Update: 2025-10-24
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Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore.  In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.

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Crossover! What AEC Marketers Can Learn From Taylor Swift feat. Keelin Cox

Crossover! What AEC Marketers Can Learn From Taylor Swift feat. Keelin Cox