Crosswise (Ron Reiter, Co-Founder & Former VP of R&D)
Update: 2019-01-06
Description
In this episode, we interview Ron Reiter, the co-Founder and former VP of R&D for Crosswise. In 2016, Crosswise was acquired by Oracle for $50 million. Crosswise is a leader in consumer device mapping - a necessary component of effective cross device marketing.
Ron discusses when he grew a passion for programming computers, how he built a successful side business in the field of online education, and how he and his partners (Steve Glanz and Jonathan Seidner) built - and differentiated - Crosswise.
Ron then discusses the Israeli startup culture, and how it impacted him and his career.
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