Crystal Clear on Retail
Update: 2017-11-19
Description
Udayan Bose might be hiding a crystal ball somewhere. That’s because his projections of online holiday shopping are always the best in the business – almost too close to what actually happens. Ahead of Black Friday and the kickoff of retail’s busiest season, Longitudes sat down with Bose, founder and CEO of NetElixir, a search marketing agency that partners with companies like UPS to better understand the future of shopping. What is the biggest story in retail for 2017? What can online search habits tell us about what we ultimately buy? And finally – and most importantly – is cash a tacky gift?
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