DiscoverBeyond The BayCultivating a Following, Not Just a Workforce
Cultivating a Following, Not Just a Workforce

Cultivating a Following, Not Just a Workforce

Update: 2025-08-28
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our shop isn't just a place to fix trucks—it's a place to build people. This chapter explores the competitive advantage small shops have: the human touch. Go beyond checklists and schedules to learn how to truly connect with your employees, understand their unique strengths, and cultivate a culture of trust. Find out why leading people is the most powerful way to build a productive and engaged team, and how to know when it's time to let someone go for the greater good of your business.

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Cultivating a Following, Not Just a Workforce

Cultivating a Following, Not Just a Workforce

Peter Cooper