Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author

Update: 2024-09-26

Description

Companies still tend to over-invest in the acquisition of new customers while paying scant attention to relationships with existing customers. The solution to correcting that imbalance, argues value creation expert Allison Hartsoe, is knowing the collective lifetime value of all customers, known as customer equity.

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Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author

#box-pro-ellipsis-176754741968284{-webkit-line-clamp:2;}Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author

Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author

Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author