"Your most unhappy customers are your greatest source of learning." – Bill Gates

In this episode, we're diving into the often-overlooked, yet critical side of business: customer retention. 
While everyone loves talking about sales, marketing, and flashy offers, which is the chocolate of business, today, we’re digging into the broccoli: keeping your customers and boosting retention.

We’ll explore how to implement a Customer Health Index (CHI) Score, a strategy inspired by Silicon Valley, to measure where your customers stand. From understanding what keeps your best clients loyal to identifying what causes cancellations, CHI Scores give you a clear framework to boost engagement, drive retention, and ultimately grow your bottom line.

Retention is where real, sustainable growth happens. If you’re ready to stop losing clients and start building long-term relationships, this episode is for you.