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In this Online Masterclass, we cover the following aspects of Customer Journey Mapping:

1. What is a customer journey map?

2. How does it help the team and the UX designer specifically?

3. What is the difference between a user journey and a customer journey map (and many other names commonly used)?

4. Components of a good customer journey map

5. Inputs required for a journey map

6. The journey mapping workshop - who needs to be there and how do you facilitate it?

6. Practically workshop a customer journey map using an online tool

UX Joburg is sponsored by Sand Dollar Design, a digitally-focused, design-lead consulting firm that creates world-class experiences for customers and staff members of their clients. Find out more at www.sanddollardesign.co.za

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