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In this episode of the Customer Success Playbook Podcast, hosts Roman Trebon and Kevin Metzger welcome Alok Shukla, co-founder of FunnelStory, to discuss how AI and data analytics are revolutionizing customer success. FunnelStory is a platform that provides product funnel intelligence to optimize conversion, adoption, renewal rates, and revenue growth for software companies.

Alok shares his journey from a two-decade career in cybersecurity to launching FunnelStory, driven by the challenge of processing diverse customer data to make informed decisions. The conversation delves into how FunnelStory leverages AI to enhance customer journeys, identifies and addresses bottlenecks, and provides key benefits and ROI for companies automating their customer lifecycle management.

Listeners will gain insights into FunnelStory's AI-driven approach to improving customer segmentation and targeting, predicting customer behavior and outcomes, and the democratization of analytics through a revenue chatbot. Alok also highlights real-world examples of FunnelStory's success in optimizing customer journeys for clients, emphasizing the platform's ability to rapidly integrate and analyze data, providing immediate value.

Tune in to learn how FunnelStory is setting new standards in the customer success industry, enabling teams to achieve faster onboarding, better adoption, and proactive retention strategies.

Key Points:

1. Introduction of Alok Shukla and FunnelStory.
2. Alok’s background in cybersecurity and the transition to customer success.
3. How FunnelStory leverages AI to optimize customer journeys.
4. The importance of rapid data integration and visibility.
5. Predicting customer behavior and outcomes with AI.
6. Real-world success stories of FunnelStory’s impact.

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You can find Kevin at:
Metzgerbusiness.com - Kevin's person web site
Kevin Metzger on Linked In.

You can find Roman at:
Roman Trebon on Linked In.