Why do prospects and customers do such odd and illogical things?
How do you plan for behaviour with your marketing?
And how do you get awesome conversion rates?
We hear from a curious marketer whose customers and prospects are behaving a little oddly…

Resources from this episode:
What are cognitive Biases: https://www.automationninjas.com/the-epic-marketing-show-cognitive-bias-explained/
5 Cognitive Biases you should know about: https://youtu.be/fmVRvIhLfJM

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