This TruevoTalks episode delves into creating customer-centric content for B2B and B2C audiences. We spoke to Andy Rogers from Target Transfers, a leading supplier of jeans materials in the UK and part of the Stahls Group, one of the leading global suppliers of heat press machines and materials in the UK and EU.

Andy talks about their use of YouTube as a core channel where the backbone of their content lies, “We publish our main live and recorded videos on our YouTube channel because it’s a stand-alone video platform. YouTube is also great for education and showing people how to do stuff.

You can find Andy and Target Transfers on their Website and on YouTube.

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