Customer feedback points out problems, PMs find solutions - Niki Agrawal @ Bumble
Description
Hey product people,
(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)
We’re back with another episode of Product to Product, a podcast brought to you by Roadmunk.
In this episode, Niki Agrawal, a PM at Bumble, says while users influence most of the problems Niki’s team looks to solve, it’s up to the PMs and stakeholders that have influence to determine what will actually be shipped. With Niki’s team, they also take the input from their BI (business intelligence) group that has more insight into user feedback.
She adds that their product team collects data through monitoring social media and app store reviews as well as outbound user research.
One of the Bumble features Niki helped launch was photo verification, which came from users wanting to make sure they were safe when meeting people from the app. The process of creating the photo verification feature included receiving feedback through user testing.
See omnystudio.com/listener for privacy information.
United States
