Customers pay for brand benefits, not product attributes.
Update: 2023-01-15
Description
Peter Rodriguez discusses the importance of giving customers the benefits they want so you can expand your business.
He discusses why product attributes are not enough to differentiate a brand and expand a business.
Brand benefits that are relevant to the customer are the key to build value, justify premium price and enable high margins.
Creating brand benefits and then delivering the brand promise with products and services are the key to brand expansion
He discusses why product attributes are not enough to differentiate a brand and expand a business.
Brand benefits that are relevant to the customer are the key to build value, justify premium price and enable high margins.
Creating brand benefits and then delivering the brand promise with products and services are the key to brand expansion
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