DAB radio numbers: why do they keep making them up?

Update: 2011-02-09

Description

I’m a numbers man. I can tolerate a little numerical exaggeration, a few rounding ups, or even the odd ‘nearly x million’. But when people invent numbers and stick them in their press releases, I reach for my calculator. Not for the first time, today Digital Radio UK advanced the concept of ‘mind over mathematics’ to a new level.

This episode is also available as a blog post: http://grantgoddard.co.uk/dab-radio-numbers-why-do-they-keep-making-them-up/

Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.

LinkedIn SlideShare Flickr Scribd Academia

Comments

In Channel

DAB Radio Switchover: Dead As The Dodo

2013-12-1608:27

Growing DAB radio usage in the UK. Confused? You should be!

2011-08-1404:20

UK listening growth demonstrates radio's strengths in a multi-tasking world

2011-08-0304:17

UK commercial radio sector revenues Q1 2011: local advertising hits 10-year low

2011-07-2805:19

Andy Parfitt leaves BBC Radio 1 on a high: separating the man from the myth

2011-07-2305:03

When is a consultation not a consultation? When Ofcom consults about radio

2011-07-1805:45

DAB in cars: the straw that will break digital radio switchover’s back

2011-07-0504:02

Radio Invicta: the genesis of black music radio in London ... still unfulfilled

2011-07-0110:54

Government expenditure cutbacks clobber UK commercial radio

2011-05-1904:51

When UK radio listening figures are this good, why does RAJAR need to fib?

2011-05-1404:42

DAB Radio Downgrade: how is ‘90% of FM coverage’ a sensible target for DAB to replace FM?

2011-05-0804:25

Which? says: DAB radio switchover must be “consumer led or not at all”

2011-04-1604:42

DAB Radio Downgrade? The new masterplan to deliver DAB radio reception worse than FM

2011-04-1115:26

DAB radio sector rubbishes its own digital radio receiver sales figures

2011-04-0607:59

AM/FM switch-off of national radio stations? An empty threat whose expiry date has long passed

2011-04-0405:45

Public spending cuts impacted commercial radio 2010 revenues by £24m

2011-03-0505:46