DBrief: The Economic Impact of Barcodes with Marcel Sieira, Chief Operating Officer, GS1 Australia
Update: 2025-09-26
Description
The Economic Impact of Barcodes
In this episode of DBrief, Louise McGrath speaks with Marcel Sieira, Chief Operating Officer of GS1 Australia, about the critical role of supply chain data standards in today's economy.
They discuss the history and importance of barcodes, the significant economic impact of these standards, and real-world applications in various sectors such as retail and healthcare.
The conversation also explores future innovations in supply chain standards, barriers to adoption, and common misconceptions about GS1.
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