We met Silvia Lago at the past Arab Fashion Week. Her exquisite shoes speak loud about femininity and confidence, but also about fun and cuteness.

What was a surprise was everything else behind those pretty shoes. The comfort, the amount of time and care put into every little detail to make them shoes you want to wear all the time.

Silvia wants all women to feel beautiful and empowered while wearing heels, and if your feet are hurting it is not something easy to achieve. That is why she took the mission of making heels comfortable for all of us. And we thank her for that!

<figure id="attachment_2242" aria-describedby="caption-attachment-2242" style="width: 900px" class="wp-caption aligncenter"><figcaption id="caption-attachment-2242" class="wp-caption-text">Photo Credit: Lorena de la Torre (Instagram @dubai.female.photographer)</figcaption></figure>

TODAY´S PODCAST

In today´s podcast, Silvia Lago will tell us about her journey and why innovation is so important for her and her brand.

“Innovation is part of the DNA of my brand”

Not every designer decides to invest in innovation. Shoes are particularly complex and that adds costs and time to the equation. But innovation is a necessity of our fast-paced times, a way to differentiate yourself. For Silvia, it is a bit more than that… She just wants us pampered.

<figure id="attachment_2240" aria-describedby="caption-attachment-2240" style="width: 900px" class="wp-caption aligncenter"><figcaption id="caption-attachment-2240" class="wp-caption-text">Photo Credit: Lorena de la Torre (Instagram @dubai.female.photographer)</figcaption></figure>

THE BEGINNINGS OF SILVIA LAGO

Silvia Lago studied Business Management and soon she realized that there was an unattended niche: for luxury and comfortable shoes. The dichotomy was either to wear ugly (or not so pretty, let’s be diplomatic) shoes and have comfort, or have beautiful shoes that you just want to get rid of because they are killing your feet.

She studied shoemaking and got on board scientists and engineers to help her shape what today is called the LagosFit.

<figure id="attachment_2234" aria-describedby="caption-attachment-2234" style="width: 900px" class="wp-caption aligncenter"><figcaption id="caption-attachment-2234" class="wp-caption-text">Photo Credit: Lorena de la Torre (Instagram @dubai.female.photographer)</figcaption></figure>

THE LAGOSFIT

In the podcast, she explains all the details of the LagosFit. But what I can tell you is that if you try one of her shoes, you will instantly understand. It feels like the shoe is hugging your feet.

<figure id="attachment_2239" aria-describedby="caption-attachment-2239" style="width: 900px" class="wp-caption aligncenter"><figcaption id="caption-attachment-2239" class="wp-caption-text">Photo Credit: Lorena de la Torre (Instagram @dubai.female.photographer)</figcaption></figure>

There are cushions to protect the ball of the feet. Also, the heels are shock-absorbent, so your knees are not suffering. The inner lining has soft leather that has an antibacterial treatment. The shoe is well-balanced, meaning that the weight is distributed evenly.

<figure id="attachment_2238" aria-describedby="caption-attachment-2238" style="width: 900px" class="wp-caption aligncenter"><figcaption id="caption-attachment-2238" class="wp-caption-text">Photo Credit: Lorena de la Torre (Instagram @dubai.female.photographer)</figcaption></figure>

Easier to say that to do. It took 3 years of research and many trials, errors, and adjustments. The good thing is that Silvia Lago was the first one to try and test and she is not easy to please. Her determination and passion are what drives her high level of demand.