DGS 247: Property Management BDM Bootcamp
Description
If you are a property management entrepreneur, you have likely been your own salesperson or BDM at some point. Eventually, every property management business owner will need to hire a salesperson and develop different growth engines.
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull talk about their BDM Bootcamp event
You’ll Learn
[01:52 ] What is a BDM?
[03:00 ] Get your BDM Ready for BDM Bootcamp
[08:42 ] You Need a Sales Pipeline!
[14:26 ] Benefits of In-Person Events
Tweetables
“It's not the growth strategy that's the problem. It's that there's multiple stages in a pipeline for each growth engine, and you are not identifying the leaks that exist in this pipeline.”
“Your pipeline will literally never ever work if you don't even have one.”
“If you're not working the pipeline and you don't know the different stages of a pipeline, you’re just guessing, and you’re just hoping.”
“You need to get to the real pain and related that you need to get to the real pleasure, like what they really want. Nobody really wants property management”
Resources
Transcript
[00:00:00 ] Jason: It's not the growth strategy that's the problem. It's that there's multiple stages in a pipeline for each growth engine and you are not identifying the leaks that exist in this pipeline or you're tolerating drop off at one of these stages.
[00:00:17 ] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing a business and life. And you're open to doing things a bit differently, then you are a DoorGrow property manager.
[00:00:36 ] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management, business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. We're your hosts, Jason and Sarah Hull.
[00:01:15 ] Now let's get into the show. All right. So today we're going to be talking about BDMs.
[00:01:24 ] Sarah: Yeah.
[00:01:26 ] Jason: In honor of this event that we have coming up, which is. Going to be super cool. I don't know that there's been anything like this. That's been as cool as this that's existed in the property management space, maybe ever.
[00:01:39 ] There's a lot of people that talk about BDMs, but there's very few that are actually getting BDMs to get great results. And we're going to be hosting a BDM bootcamp. And so Before we go any further, every time I start talking about BDMs, as if everybody knows what it is. I just talked to a guy with, I think, 800 doors the other day.
[00:02:00 ] He's like, "what's a BDM?" I was like, man, okay, I need to make sure I explained this. BDMs are business development managers. Sometimes they're called BDs, business developers and they're salespeople for property management. That's what people will call them, right? Business development can happen in any industry.
[00:02:18 ] But the reason we use the phrase BDM in property management is because property management is closely connected to real estate. And whenever you mentioned sales, people get it confused with real estate brokerage sales type of stuff. And that's why. Now everybody knows what a BDM is, and we're going to be talking a little bit about that today.
[00:02:37 ] Sarah: Okay.
[00:02:38 ] Jason: So anyone listening to the show, you better know what a BDM is from now on. That's it.
[00:02:43 ] Sarah: There's a quiz at the end.
[00:02:44 ] Jason: What is a BDM? Did you get it right? If not, go back and start this episode over.
[00:02:49 ] Sarah: Try again.
[00:02:51 ] Jason: Okay. All right. What do we talk...? Do you want to like tell them about the event?
[00:02:56 ] What do we want to talk about?
[00:02:58 ] Sarah: Yes. Tell them about the event. So we are launching a BDM bootcamp. So there's a lot of companies that promote getting BDMs. And there's a lot of companies that promote getting BDMs and then spending a bunch of money to run ads and get leads and pay for leads and then have the BDM work the leads.
[00:03:21 ] And then if you just want the BDM to close more deals, it's simple. All you have to do is spend more money and buy more leads. Which is really expensive and wildly ineffective. So we have strategies that BDMs use...
[00:03:35 ] Jason: that actually work
[00:03:37 ] Sarah: ...that are free, or at least very inexpensive.
[00:03:40 ] You might have to pay for lunch. That's okay. You get something out of it too. And we've decided that we're going to launch a BDM, aka salesperson, boot camp. It's going to be a one day training. And we've never done anything like this before. For those of you that are current clients, there's some trainings on DoorGrow Academy.
[00:04:01 ] We run every wednesday, our growth accelerator calls, but it's hard to amass all of this information that Jason and I have learned about sales over the last, what, 20 something years and put it in a course. Or talk about it on a one hour call. It's darn near impossible, right? So what we wanted to do is we wanted to take some of this information and spend one day going over all of it.
[00:04:31 ] Now, this is very likely going to end up being a series because we can probably talk about sales and strategies and tactics and how to improve your scripts and what to say and like NLP language and filler words and all this good stuff, we can go over this for probably days on end. So what we're doing is this is very likely going to end up being a series, but we're going to launch the first one in April, so for those of you that are watching live, you all have a chance to get in on that for those of you that are watching this recording is will probably be released after the event, but don't fret because
[00:05:11 ] Jason: you may have missed it.
[00:05:12 ] Sarah: You might have missed it. Oh, man.
[00:05:15 ] Jason: Maybe you should get in our Facebook group and pay attention to the live streams.
[00:05:19 ] So you don't miss stuff.
[00:05:20 ] Sarah: Sometimes we do some cool things that you need to know about right now.
[00:05:23 ] Jason: The Facebook group, go to doorgrowclub.Com apply. We reject 70 percent of the applicants, which is why the group is good.
[00:05:31 ] Sarah: Okay.
[00:05:32 ] Jason: Okay.
[00:05:32 ] Sarah: Anyway. So that was our shameless plug. All right. No, right. Go ahead.
[00:05:36 ] If you've missed it. Yeah, we don't have a word from ourselves yet. That's a great idea. Who wants to sponsor this podcast? We'll plug you on every episode. Talk to me, baby. So anyway, if you've missed it. Sad for you, but don't fret because there's going to be more of these. This won't be a once and done thing.
[00:05:55 ] So for those of you that are listening now and or hear the information before the event, then this is going to be for you. So here's the information. It will be Thursday, April 11th. So this is also open to anyone on your team who handles sales, meaning it might be you, it might be somebody else. You may have multiple people on the team who handle sales. So if you would like Jason and myself to train your salespeople for a day. This is a really great opportunity for you because that's exactly what we're doing.
[00:06:33 ] So do you want to tell them a little bit about what we're talking about? Or do you want me to do that?
[00:06:38 ] Jason: I'll go ahead. So we've seen a lot of problems with businesses growing. And so if you, have a BDM or if you are the BDM, you're the business owner, you're the one that closes deals and you are not adding at least a hundred orders a year, hopefully through organic methods instead of wasting a bunch of money on advertising to get cold crappy leads, we're going to give you the strategies, we're going to focus on some different growth engines talking about those. We're going to get into specific pipeline stages because what I often identify is that it's not the growth strategy that's the problem. It's that there's multiple stages in a pipeline for each growth engine and you are not identifying the leaks that exist in this pipeline, or you're t
United States
