In business and in sales, the future is changing faster than most can keep up. AI isn't just a buzzword anymore. It's transforming how deals are made and how teams operate.

In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Steve Trang of ObjectionProof.ai to explore how AI sales reps can book appointments, review calls, and follow up with leads instantly, what this means for property management entrepreneurs, and why learning to leverage AI now is critical to staying competitive.

You'll Learn

[01:24 ] The AI Revolution

[11:11 ] AI Sales Reps

[17:39 ] The Future of AI in Sales

[27:31 ] The Importance of Asking Good Questions

[34:49 ] Setting Impossible Goals to Grow Faster

Quotables

"I'm not here to say your job is at stake, but you should operate as if it is—because if you're not, you're going to get replaced."

"The version of AI today is the worst version you'll ever deal with—because it's only getting better."

"AI can instantly—99.9% uptime—call the prospect, ask questions, and book an appointment for you or your salesperson to actually run the sales process."

Resources

DoorGrow and Scale Mastermind

DoorGrow Academy

DoorGrow on YouTube

DoorGrowClub

DoorGrowLive

Transcript

Steve Trang ObjectionProof.ai (00:00 )

We are building out an AI agent that can actually run sales.

 

call the prospect, ask questions, book an appointment.

 

for you,

 

so it actually sounds like you're having a conversation with another human being.

 

Jason Hull (00:14 )

All right, I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing.

 

increase profit and simplify operations and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway.

 

to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, my guest today is Steve Trang of objectionproof.ai, and we're gonna be talking about, I guess, the future.

 

Does that sound about right?

 

Steve Trang ObjectionProof.ai (01:36 )

Yeah, I would say that's very, very relevant, even more acutely today than normal. Yes.

 

Jason Hull (01:42 )

So we are in the middle of this insane AI revolution. know, AI is taking over quickly. Everybody's talking about all the jobs that are going to go away. Everybody's playing with chat GPT. It's becoming like their second brain. We're all maybe getting a little dumber because of it. Who knows? But we're also getting more more capabilities.

 

Steve Trang ObjectionProof.ai (01:59 )

Yeah.

 

Jason Hull (02:03 )

It's all speeding up so quickly even before we started. I'm like, I just tried this tool and you're like, have you heard of this tool? And like, there's just so many tools out there. before we get into all that, Steve, tell us a little bit, give us a little background on you as an entrepreneur and how you kind of got into entrepreneurism and what led to objection proof.

 

Steve Trang ObjectionProof.ai (02:26 )

Yeah, so it's going to be a long, secretive road because I got into real estate in 2005. So, you know, I did the good, you know, the, the get good grades so can get a good job deal. Right. I all that. was an engineer. I worked at Intel. and I realized fairly quickly, I wasn't manageable. And so, I had to, I had to find something else where I could work for myself. I read rich dad, poor dad from that. It's like, I got to do real estate, but.

 

I didn't take the advice quite right because I became a realtor in 07, not a good time. So that was a major, major humbling experience. I did some short sales, which are relevant again today. I a list of properties for banks, eventually started my own brokerage. You know, when the bank, when the foreclosure started dying down, became, my own brokerage. Did pretty well. had almost 1 % or we had 1 % market share for a very, short period of time. In the Phoenix market, one of every 100 transactions went through our brokerage.

 

then, I started buying houses, cash started wholesaling, did some flipping, started a podcast disruptors, which is where most people know me from. And then along the way I started a sales training program, started a title company, did some mortgage joint ventures. and then where we are today is AI. I probably sound very ADHD. I promise you, I don't have it.

 

I'm just always chasing the next object, which is very much a symptom of ADHD. But I can sit down and focus for long periods of time. It's just that I'm an entrepreneur, I started out as entrepreneur, and it wasn't until the last two, three years that I've actually learned how to actually sit down and focus. So that's how we got here.

 

Jason Hull (03:58 )

Okay, yeah.

 

All right, cool. So now that you know how to focus, what are you focused on?

 

Steve Trang ObjectionProof.ai (04:05 )

Our focus is at this point more than half of my work schedule, which is more than 50 hours a week, right? It's probably like 60 or 70, is on AI. And the reason why is because things are changing so fast and the things we're trying to do are so innovative. And everyone says that, right? But like We are building out an AI agent that can actually run sales.

 

And so that is something that a lot of people have promised is something we're actually doing. Now, it's not going to buy a house. Is that going to convince a landlord to allow you to do property management? You're still going to have to do the heavy lifting. But what it can do is initiate the conversation, right? So if someone fills out a form, AI can instantly, 99.9 % uptime, right, because it's all technology now, call the prospect, ask questions, book an appointment.

 

for you, the business owner or salesperson, to actually run your sales process. So we can actually book appointments. It sounds real. You can't tell it's AI. Well, if you're really, really deep in the AI world, you could probably tell it's AI. But most people can't tell it's AI. And so it actually sounds like you're having a conversation with another human being. And it took a lot of effort to make that happen.

 

Jason Hull (05:22 )

Yeah.

 

Steve Trang ObjectionProof.ai (05:23 )

So that's where a core, a very, very heavy percentage of our detention is today.

 

Jason Hull (05:28 )

Got it. Yeah. I've started playing around with it. I haven't pulled the trigger to actually have AI agents calling or cold calling my prospects. I'm a little nervous about doing that.

 

Steve Trang ObjectionProof.ai (05:36 )

Mm-hmm.

 

It's a there's there's elements of leap of faith, right? But you can also test it. You know, we have a if you want to, you know, give it out, we have like a way to opt in for AI to call you so you can hear for yourself what it sounds like. It's not perfect, right? Like the we launched it on August 1st to all our existing clients. So, you know, not that long ago. ⁓ And we're learning about bugs that we weren't aware existed as we're testing it.

 

Jason Hull (05:59 )

Yeah.

 

Yeah.

 

Right. Yeah.

 

Steve Trang ObjectionProof.ai