DMA download: The recipe for a successful network effect
Update: 2020-09-24
Description
What is a network effect and what are the key aspects that go into creating a successful one? Aiken Digital's chief commercial officer Joseph Chua and regional planning lead Mark Bellamy give our regional editor Rezwana Manjur the low down on how marketers can avoid cannibalising the brand DNA when creating the network effect, as well as the role of creativity in today’s tech-focused economy.
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To learn more about Aiken Digital, head to: https://www.aikendigital.com/en
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