In this essential professional development episode, President and executive writing coach Christine Tulley demonstrates the importance of conducting an annual Google search audit of your academic presence. She provides practical guidance for academics on monitoring and managing their online research profile, particularly during summer months when professional development tasks typically receive more attention.

Christine begins by sharing her personal practice of Googling herself annually, acknowledging that while she doesn't always maintain perfect consistency, this summer task has become integral to her professional maintenance routine. She explains how summer naturally lends itself to career-focused activities like CV updates, professional organization memberships, and overall research profile assessment.

During her live demonstration of searching her own name, Christine reveals several key insights about academic online presence. She expresses satisfaction that her search results display primarily research-oriented content, including conference presentations with proper institutional affiliations and research interests. Notably, she celebrates that Google's algorithm has finally updated to reflect her current research areas rather than outdated interests from 15 years ago - a common problem academics face with persistent, obsolete online information.

Her search results showcase a well-rounded academic digital footprint including her institution, LinkedIn profile, Defend Publish & Lead company page, personal WordPress site, sabbatical work at Ohio State, book publications, ResearchGate, Humanities Commons, X (formerly Twitter) posts, and Google Scholar profile. She notes that posts from Inside Higher Education also appear in her results, demonstrating the value of external publication visibility.

However, Christine identifies a significant gap in her current online presence: two new books published in April - an edited collection on faculty writing research and a Routledge publication on time management for academic mothers (Rec Comp Moms) - are notably absent from her first-page search results. This discovery illustrates the episode's central point about the need for proactive promotion of recent scholarship.

Christine explains the strategic importance of maintaining current search visibility, noting that while people may discover new work through social media posts, many researchers conduct Google searches when they encounter someone's work for the first time. If recent publications don't appear on the first page, potential readers and collaborators may miss significant contributions to the field.

She discusses the nuanced relationship between Google's algorithm and academic self-promotion, explaining that consistent activity around specific projects eventually leads to first-page visibility. While a 2018 book continues to appear prominently in her results, she emphasizes the need to actively promote newer work through various channels including Substack blogs, LinkedIn posts, and other content that refreshes regularly.

Christine positions this digital audit as complementary to traditional CV work, particularly valuable for academics preparing for job market activities or tenure and promotion applications in the fall. She stresses that a well-organized Google presence can significantly impact professional opportunities when search committees or colleagues investigate an academic's background.

The episode concludes with information about Defend Publish & Lead's upcoming faculty development seminarsavailable through Eventbrite, covering topics from faculty writing groups to supporting chairs and deans as writers, paragraph writing for dissertation students, and book writing strategies.

Related Episodes

●      DPL Podcast Episode 74: CV and Online Profile Updating

●      DPL Podcast Episode 119: Making Time for Career Advancement Tasks

DPL Resources

• Summer Coaching Opportunity: Defend, Publish & Lead is offering a limited-time summer burst sale with 100 coaching hours available at reduced rates. Whether you're a current client or new to their services, email christine@defendpublishlead.com to learn more.
• Free Consultation Available: New clients can schedule a complimentary 30-minute consultation to discuss projects, summer writing planning, or fall preparation strategies.
• Need help with your academic writing goals or semester transitions? Contact Defend, Publish & Lead for personalized coaching support tailored to your specific needs and timeline.