DiscoverThe Big ImpressionDSW’s Sarah Crockett on building a flexible brand for unpredictable times
DSW’s Sarah Crockett on building a flexible brand for unpredictable times

DSW’s Sarah Crockett on building a flexible brand for unpredictable times

Update: 2025-05-07
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One year into her role as global CMO at Designer Shoe Warehouse (DSW), Sarah Crockett is reimagining how the legacy retailer shows up for today’s consumer — across 500 stores, an upgraded e-commerce experience and a newly expanded digital media mix.


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DSW’s Sarah Crockett on building a flexible brand for unpredictable times

DSW’s Sarah Crockett on building a flexible brand for unpredictable times

Damian Fowler, Ilyse Liffreing, Sarah Crockett