Daily Dose Ep8 - Selectively Ignorant, Start a Services Business, How to Choose Your Brand Name
Update: 2020-08-11
Description
This episode features James and Marcelo diving deeper into classic entrepreneurial issues such as prioritisation, starting a business and creating a brand.
- James Clear on Twitter: "Be “selectively ignorant.” https://twitter.com/JamesClear/status/1265836919902154752
- Jay Vasantharajah on Twitter: "A hill I'm willing to die on: If you're starting your first business and have ~$0, you should start a service business. https://twitter.com/jayvasdigital/status/1291721228051451906
- Few customers, high ticket price
- Build a cash foundation Invest into lower ticket, broader base products
- What’s in a name? Choosing a business name
- Memorable
- Uniqueness
- SEO / search Branding
- ‘Does what it says on the tin’
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