Daily Rant #27 | The 4% Rule

Update: 2018-07-27

Description

I measure all of my marketing efforts against the 4% rule. Did 4% of the people I invited show up? What often happens is musicians measure against 50% to 90%, and when 5% show up they get discouraged when they should be celebrating.

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In Channel

12-Minutes on Taxes

2019-03-1311:52

Panel from "Get the Gig: A Night For Musicians"

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Increase Your Press Coverage | Lucinda Breeding

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Get the Gig Book Launch & Education Event

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Licensing for Musicians with Victor Gann

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Interview with Jon Christopher Davis

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Business of the Arts: Social Media & PR Panel

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Interview with Jessie Frye

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Daily Rant #31 | Live Action Video

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Daily Rant #30 | Email Etiquette

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Daily Rant #28 | How Much Time Do You Need For Promo?

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Daily Rant #27 | The 4% Rule

2018-07-2702:59

Daily Rant #26 | Promo Isn't Just For The Crowd

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Daily Rant #25 | Oversaturation vs Not Playing Enough

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Daily Rant #24 | Invest in a PA System

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Daily Rant #23 | People Still Go Out

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Daily Rant #21 | The Service You Provide is Valuable

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Daily Rant #20 | Make Time For Creativity

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Daily Rant #19 | You Need to be on Facebook

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Daily Rant #18 | What We Do Offstage is Art as Well

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Daily Rant #27 | The 4% Rule

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Daily Rant #27 | The 4% Rule

Jake Laughlin

Daily Rant #27 | The 4% Rule