Damon Tudor is the CEO and General Manager of URBNSURF. URBNSURF is Australia’s first surf park which is helping people surf more perfect waves, more often. They provide a safe and controlled environment with ocean-like waves that caters to all surfers of any age.

Damon has spent over 20 years in a range of consumer-focused industries across goods and services, including holding key executive roles with African & Eastern Middle East (as part of AB Inbev), Nakheel Middle East and NRMA in Australia.

In this episode of Amongst the Waves, Damon shares the lessons he has learned opening and managing URBNSURF, the different trends in the wave pool industry, and where URBNSURF is headed in the future.

IN THIS EPISODE:

● Damon’s background (00:21 )

● Core values of URBNSURF (1:10 )

● Surf culture in the ocean vs in surf pools

● Passing the core values to the guests (8:43 )

● How Damon deals with negative comments on wave pools (12:55 )

● The new trend in wave pools (16:36 )

● Managing and understanding waves and currents (19:40 )

● The popularity of the industry and how far can it go (25:50 )

● Importance of having flexible technology at a wave park (27:26 )

● Giving back to the environment (31:49 )

● Damon’s learnings from opening wave parks (35:30 )

You can find Damon at:

www.urbnsurf.com

You can find Tanya across all social media and at:

www.rawheartandsoul.com