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When Murray Elias sparked a fiery debate with his take on Dancehall versus Afrobeats, it was a call to arms for everyone in the music industry. He joined popular Jamaican music podcast The Fix

This episode peels back the layers on his claim that dancehall is stumbling in unity and being outpaced by afrobeats artists in the international music arena. We not only wrestle with the question of dancehall's global appeal but also dig into the historic connection between reggae and Black American audiences, pondering if Bob Marley's vision truly came to fruition. The episode also sheds light on the symbiotic growth of dancehall and hip-hop, their impact on club culture, and the myriad of experiences for West Indian descendants within these musical spaces.

In this solo episode I react to Elias' comments on the the shifts of the music industry  in the following areas:

• How the once-heralded role of A&R is being eclipsed by the juggernauts of streaming and the influencers of social media
• The critical need for artists to understand their value and the deals they ink. 
• How dance crews are revolutionizing Dancehall's visual and physical landscape, questioning if this intricate choreography is narrowing or expanding its appeal. T
• The challenges and opportunities presented by social media for artists striving to create content that resonates with brands

I conclude this episode with a few thoughts to consider on the allure of crossover success versus capitalizing on regional markets for those aiming to make their mark without chasing global stardom.

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