In this second episode of The Right Optics, by Silmo, Jason Kirk (of Kirk and Kirk) talks to Daniel Feldman, editor in chief of the Optical Journal, the most visited optical fashion news website in the world. Daniel shares decades of experience and insight, looking back at how his work in other industries influenced his work in the optical world and looking forward to the imminent influence of the optical metaverse. Daniel and Jason also talk about how to maximise social media impact, the importance of partnerships in the independent eyewear sector, and how to bring on new and exciting talent.

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www.kirkandkirk.com for more on Jason's business

www.opticaljournal.com for Daniel's publication

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