DiscoverCMB ConnectDanielle Swerczek: Sales Playbook and Strategies for Success
Danielle Swerczek: Sales Playbook and Strategies for Success

Danielle Swerczek: Sales Playbook and Strategies for Success

Update: 2024-07-02
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In this episode, Danielle Swerczek, a senior account manager with MGIC and a newly minted certified mortgage banker (CMB), shares her journey to achieving the CMB certification and the value it has brought to her career.




Danielle provides insights into her role as a PMI account manager, including building relationships, delivering training, and staying updated on industry trends. She emphasizes understanding market needs and tailoring sales strategies to maximize customer value.




Danielle also discusses the impact of technology like AI on the PMI industry and the importance of adaptability. She highlights the need for financial literacy and education to make the industry more inclusive and client-centric.


00:00 Introduction and Motivation for Pursuing CMB Certification


02:43 Specializing in Private Mortgage Insurance


04:30 The Role of a PMI Account Manager


06:01 Skills and Qualities for Success in the PMI Industry


07:17 Building Relationships and Providing Value


07:55 Approaches to Building Trust and Connecting with Clients


09:38 Balancing Trust and Driving Sales


11:04 Targeting Different Roles and Teams in Lenders' Organizations


12:00 Sales Process and Identifying Opportunities


13:45 Common Misconceptions about PMI


14:03 Understanding the Unique Needs and Challenges in Regional Markets


17:52 Evolving PMI Landscape and Staying Ahead of the Curve


20:09 The Importance of Financial Literacy in the Mortgage Industry


21:43 Gaining Competitor Insight and Best Practices


22:17 Tailoring Sales Approach to Provide Value to Customers


24:18 Advice for Young Professionals Entering the PMI Industry


28:04 The Impact of Technology on the PMI Industry


31:12 Promoting Financial Literacy for Inclusivity and Efficiency




You can learn more about Danielle here:
(6) Danielle Swerczek, CMB® AMP | LinkedIn


You can learn more about Val here:


(6) Lyubomira "Val" Buresch | LinkedIn


www.polygonresearch.com

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Danielle Swerczek: Sales Playbook and Strategies for Success

Danielle Swerczek: Sales Playbook and Strategies for Success

Val Buresch