When most graduates were applying for traditional jobs, Darcy Laceby made a different choice. At 20, she co-founded Absolute Collagen alongside her mum, Maxine, transforming bone broth experiments at their kitchen table into a £50 million challenger brand. In this conversation, Darcy shares the reality of building a beauty business from scratch, navigating early investment decisions, scaling a direct-to-consumer brand, and working in a family-run business. We also explore the challenges of being a young female founder, how to stand your ground with investors, and why belief in yourself can accelerate growth.

Key Takeaways:

• The early days of Absolute Collagen and how a kitchen-table idea became a £50M brand
• Navigating the challenges of scaling a family business
• The importance of belief, persistence, and trusting your own expertise
• Lessons in investment, growth, and leading a fast-scaling team
• Darcy’s vision for the future of health, nutrition, and personalised wellness

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.

Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. www.festivalofentrepreneurs.co.uk

Register her for FREE: https://eventdata.uk/Visitor/FestivalOfEntrepreneurs2025.aspx?TrackingCode=ACHISNALL

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