Growing up  in Brooklyn, lifelong friends Matthew Sears and Darius Davie started their entrepreneurial journey thanks to a shared passion for design, grooming, and community. Enter Groom Guy, their take on a luxury salon concept that blends wellness with hospitality.

Davie, a former hairstylist, envisioned Groom Guy as a resource hub for men’s self care, while Sears—who has a background in finance—helped shape that vision into a thriving business.

In 2020, the duo launched the inaugural Groom Guy inside Yours Truly DC, with locations in the PGA National Resort in Florida and Salamander DC to follow. Designed as a self-care sanctuary, the intimate barbershop prioritizes thoughtful design, sensory details, and an elevated approach to grooming, elevating the barbershop into an essential hospitality experience.

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