DiscoverTalking Media with NineData, AI and Marketing - Charting the Uncharted in 2024
Data, AI and Marketing - Charting the Uncharted in 2024

Data, AI and Marketing - Charting the Uncharted in 2024

Update: 2024-02-05
Share

Description

In this episode, Liana is joined by Nine’s Chief Data Officer, Suzie Cardwell, and ADMA’s CEO, Andrea Martens, as they discuss the recent changes to data privacy regulations, Google finally killing off third-party cookies and the concurrent rise of AI, and the pitfalls and opportunities for marketers as a result.

For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media

See omnystudio.com/listener for privacy information.

Comments 
In Channel
Insuring the Future: Balancing Heritage and Innovation in Customer Experience

Insuring the Future: Balancing Heritage and Innovation in Customer Experience

2024-12-0428:05

Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?

Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?

2024-12-0237:46

VOZ and VOZ Streaming: The Future of TV and Streaming Measurement

VOZ and VOZ Streaming: The Future of TV and Streaming Measurement

2024-11-2836:54

Power of Audio: The Art and Science of Sonic Advertising

Power of Audio: The Art and Science of Sonic Advertising

2024-11-2640:59

Revolutionising Creativity: How Media and Tech Collide

Revolutionising Creativity: How Media and Tech Collide

2024-11-0430:28

The Extraordinary Cost of Being Dull

The Extraordinary Cost of Being Dull

2024-09-2347:21

From Data to Dollars: Optimising Marketing ROI with Advanced Analytics​

From Data to Dollars: Optimising Marketing ROI with Advanced Analytics​

2024-09-0518:29

Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level

Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level

2024-09-0320:04

Rethinking Change: The Art of Adaptation in a Digital Age

Rethinking Change: The Art of Adaptation in a Digital Age

2024-08-2923:42

Cookies, Compliance, and Consumer Confidence: The New Data Privacy Landscape

Cookies, Compliance, and Consumer Confidence: The New Data Privacy Landscape

2024-08-2623:35

Beyond the Byline - The Science of Storytelling

Beyond the Byline - The Science of Storytelling

2024-06-0344:05

Paint by Numbers - How Data, Strategy and Creativity Combined Make Magic

Paint by Numbers - How Data, Strategy and Creativity Combined Make Magic

2024-05-1345:18

Off the Island – Is Australia's Distance a Tyranny or an Advantage?

Off the Island – Is Australia's Distance a Tyranny or an Advantage?

2024-05-0646:40

Stoking the Cultural Campfire - How Content is a Constant in an Era of Fragmentation

Stoking the Cultural Campfire - How Content is a Constant in an Era of Fragmentation

2024-04-0831:01

The Unfair Advantage - Brands and The Power of Sport

The Unfair Advantage - Brands and The Power of Sport

2024-04-0138:36

Disruption, fragmentation and convergence - what is the Future of TV?​

Disruption, fragmentation and convergence - what is the Future of TV?​

2024-03-0429:18

Data, AI and Marketing - Charting the Uncharted in 2024

Data, AI and Marketing - Charting the Uncharted in 2024

2024-02-0542:35

Cannes Deconstructed

Cannes Deconstructed

2024-08-2124:57

The Beautiful Balance of Creative Client Relationships

The Beautiful Balance of Creative Client Relationships

2024-08-2029:07

The Value of a Big Idea: Integration and Transmedia Storytelling

The Value of a Big Idea: Integration and Transmedia Storytelling

2024-08-2021:50

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Data, AI and Marketing - Charting the Uncharted in 2024

Data, AI and Marketing - Charting the Uncharted in 2024

9Podcasts