In this episode of Spilling the T, Seena Samani, Head of Data and Analytics at Mindshare UK, dives into the dynamic world of data and analytics within the advertising and marketing sector. 

With a keen understanding of the role AI and machine learning play, Seena offers invaluable insights into the evolving landscape of data analysis. Whether you're considering a career in data analysis within the media sector or beyond, Seena's expertise and advice provide valuable guidance for navigating this rapidly expanding field.

Seena heads up the data and analytics department at the global media planning and buying agency Mindshare (part of WPP and Group M).

Her day-to-day role sees Seena lead Mindshare’s Marketing Science, Performance Analytics and Data & Technology teams, providing data, analytics and technology solutions for clients – including M&S, KFC, and Unilever, and Mindshare's internal teams.

Before joining Mindshare, Seena worked in a variety of senior data roles in the finance sector for brands such as Barclaycard and NatWest. Most recently, she was Global Head of Marketing Effectiveness Analytics at HSBC, where she was accountable for the optimal use of a $500m marketing budget across multiple markets.

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