Data-Driven Marketing: The Key to Navigating Modern Challenges
Update: 2025-12-11
Description
What do navigating economic uncertainty, integrating AI, data privacy, personalization, and marketing ROI all have in common?
They are few of the challenges marketing leaders face today and in this episode of Exchanges, host Hannah Story is joined by guests Tracie Poland and Michael Green, to discuss the relationship between data and these challenges.
In this episode, you’ll hear from Tracie and Michael as they discuss:
- The Complex Challenges Marketing Leaders Face Today
- Why Customer Expectations for Personalization Require a Data-Driven Mindset
- How to Overcome Data Privacy, Complexity, and Organization Challenges
- And More!
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