Data Quality_ How To Gauge What Counts
Update: 2022-05-02
Description
Data is the heartbeat of modern marketing. While data quality is important, it can often be pushed aside in the rush to manage all of your other responsibilities as a Chief Marketing Officer. Ultimately, poor data quality can have a serious and far-reaching negative impact on your company. In this episode we discuss the key parameters to consider when measuring the quality of your marketing data.
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