David Gaudet is the author of The Daily Undoing and has spent the last 20 years as a post-secondary educator and teaches all things brand and marketing to his students. In this episode, David shares what marketers need to have in order to succeed in this industry, what companies are actively looking for in their marketers, how David teaches these critical skill sets in his classes, and so much more!

Key Takeaways:

[1:25 ] What is wrong with marketing today?

[3:00 ] What is marketing, really? The public and professionals see it through two different lenses.

[6:00 ] What skills are companies looking for in a marketer?

[12:00 ] Where does creativity come from? It starts with being curious and open to surprises.

[14:20 ] Unfortunately, companies don't invest heavily in the pursuit of curiosity because it can be a waste of time. It's hard to measure.

[15:20 ] Do adults live too much of a structured life? Is that why we are unable to really tap into our creativity?

[20:35 ] What skill sets would be beneficial for marketers to know outside of marketing?

[23:00 ] Marketers need to get out of the office and really talk to their customers. Get inside their head.

[27:15 ] There is no excuse not to get out of your bubble. The internet is a great place to socialize and source new ideas from. There are people everywhere you can connect with!

[35:20 ] David does a fun '"this or that" segment with your co-hosts.

[44:35 ] What does "competency" really mean? David has eight pillars.

[50:55 ] David shares where the future of marketing is headed, and where there's room for growth.

[55:00 ] A little bit about Voicefound and the important work they're doing for sex-trafficked victims.

Mentioned in This Episode:

David on Twitter

David on LinkedIn

The Daily Undoing: Being Better at Being Human, by David Gaudet

Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi

Voicefound.ca

Email Cynthia at: Cynthia@Voicefound.ca