In this episode, we sit down with Director of Latin Music Programming Marcos Juárez and Vice President of Sales Marketing Nidia Serrano to dive deeper into understanding our audiences. Marcos talks about his role as a guardian of authenticity, how artists are shedding the constraints of genres and labels, and why it’s so important that Latin audiences see themselves in his programming without feeling pandered to. Nidia shares how artists are not compromising on their identities, how the way Latinos experience their culture can vary, and how advertisers will better represent Latin audiences in the future.