Meghan Walsh from Roots Ethiopia is back to bring a fresh perspective on how my Grow Your List Ads Challenge (and a killer lead magnet) helped them bring in over 800 email subscribers at $1.93 per lead!

Together, we explore the creativity and collaboration behind Roots Ethiopia’s e-cookbook, which weaves together the allure of Ethiopian cuisine with the organization's heartfelt mission. We discuss the power of email marketing and how strategic timing, such as aligning campaign launches with end-of-year fundraising, can keep supporters engaged and invested.

Meghan walks us through her email sequences that are garnering a 52% average open rate and how she plans to add even more value to her subscribers this spring.

This episode is a testament to how a well-executed lead magnet can do more than just grow an email list - it can build a community!

If you’re interested in learning more from Meghan about building monthly giving programs, check out Episode 38.

Resources & Links

Learn more about the incredible mission of Roots Ethiopia and check out their newsletter. You can also connect with Meghan on LinkedIn.

Check out Meghan’s first episode on Missions to Movements: 3 Months, 1 Monthly Giving Program Launch: How Roots Ethiopia’s Meghan Walsh Made It Happen.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.

This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.

Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!