Deckers Outdoor: Stock Turnarounds, Sheep Lawsuits & $11B Moonshots (Part 2)
Update: 2025-09-01
Description
In Part 2 of our Deckers Outdoor (NYSE: DECK) breakdown, we dive into the company’s wild transformation from 2003 to 2024—highlighting how a near-death sandal brand evolved into a $30B powerhouse behind UGG and Hoka.
Inside:
- The 10,000% stock return from 2004 to now
- The $1.1M Hoka acquisition that became an $11B rocket
- UGG’s rise via Oprah, scarcity, and sheep drama
- Why Deckers always fights hardest when it's down
- A buyback strategy that would make Buffett proud
- What history suggests about Deckers' next big brand
If you like investing case studies, turnaround stories, or shoes that feel like clouds—you’re in the right place.
Join the Skippy and Doogles fan club. You can also get more details about the show at skippydoogles.com, show notes on our Substack, and send comments or questions to skippydoogles@gmail.com.
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