Decoding Pricing for Practitioners with Maciej Kraus and Alex Galkin
Description
In this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej Kraus. Maciej is a Managing Partner at Movens Capital, a growth equity firm, where he helps companies generate more profit for their development and growth. He is also a guest lecturer at the Stanford Graduate School of Business and the author of three books, including "The Future of Pricing: A Guide to the Next 10 Years of AI" and his forthcoming book, "Pricing Decoded: How Leading Pricing Practitioners Manage Practice to Boost Profits." Maciej is also one of the longest-serving members of Competera's advisory board.
Recommended Resources
Maciej recommends several resources for those looking to deepen their pricing knowledge:
- Value-Based Pricing by Stefan Liozu
- The Strategy and Tactics of Pricing by Thomas Nagle
- Mark Stiving's Impact Pricing Podcast
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