In this episode, Jeff and Susie dive into the dynamic world of pop-up installations while exploring the enduring appeal of Decorex.

Recorded at the Sofas & Stuff showroom on the Kings Road, they’re joined by designers Tolù Adẹ̀kọ́(Adẹ̀kọ́ & Co) and Lucy Mayers (Sibyl Colefax & John Fowler), both creators of standout temporary spaces for Decorex 2025. Together, they explore what makes a pop-up truly successful, the creative and logistical challenges behind these here-today-gone-tomorrow marvels, and how temporary design can deliver lasting value.

The conversation continues with insights from Decorex’s Sam Fisher, QEST’s Deborah Pocock, and Ricky Partner from Sofas & Stuff. They look at the secrets behind Decorex’s ongoing relevance, the importance of curation, and the role of live craftsmanship in engaging audiences.

Whether you’re a designer, exhibitor, or simply passionate about interiors, this episode offers inspiration and practical advice on making the most of pop-ups and trade shows. Tune in for expert perspectives, behind-the-scenes stories, and a celebration of creativity at the heart of the design industry.

Thanks to Sofas & Stuff and to our series partner, Naturalmat, for their support.

We are a Wildwood Plus production. 

Chapters

• (00:00:00 ) - Welcome to the Interior Design Business
• (00:01:24 ) - Introducing the Design Teams
• (00:02:18 ) - What makes a good pop-up?
• (00:03:56 ) - What Makes a Signature Space?
• (00:05:23 ) - How a bar can feel like a garden?
• (00:08:01 ) - The Circus Lounge at Decorex
• (00:12:54 ) - The Luminous Tented Bar at Decorex
• (00:20:04 ) - The DPA Pop Up
• (00:23:57 ) - What motivates you to create pop up design?
• (00:26:46 ) - Decor X: What Lessons Have You Learned?
• (00:30:32 ) - Natural Mat
• (00:31:48 ) - Decorex
• (00:32:25 ) - The Queen Elizabeth Scholarship Trust
• (00:33:17 ) - Decor X: What sets Decor X apart?
• (00:37:07 ) - Decor X: A Curation Experience
• (00:38:38 ) - What Makes the Decorex Show So Successful?
• (00:39:53 ) - What exactly are the goals of an exhibitor at Decorx
• (00:43:58 ) - Decorx: Making Spaces
• (00:47:42 ) - How do exhibitors measure the success of their participation in Deco
• (00:53:19 ) - Wonders of the World 2017 talk
• (00:54:35 ) - Decorex Pop-ups