Decoupling Growth from Product Management
Update: 2020-02-05
Description
Jordan and Francois from Deputy tell a story about an earlier growth hack at Vend.
The lesson here is a template for Apps to consider de-coupling growth from marketing and product teams.
The cadence of roadmap iteration is one that Pointzi attempts to solve for Product Teams. But this story is a short but great example of how tasking a small team to operate independently to implement a lead generation side project turned into a huge success – that paid for itself plus-much-more.
To see the video go https://pointzi.com/blog/2020/02/05/decoupling-growth-from-product-management/
To get the future full interview subscribe at https://pointzi.com/blog
The lesson here is a template for Apps to consider de-coupling growth from marketing and product teams.
The cadence of roadmap iteration is one that Pointzi attempts to solve for Product Teams. But this story is a short but great example of how tasking a small team to operate independently to implement a lead generation side project turned into a huge success – that paid for itself plus-much-more.
To see the video go https://pointzi.com/blog/2020/02/05/decoupling-growth-from-product-management/
To get the future full interview subscribe at https://pointzi.com/blog
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