Dee Murthy

Dee Murthy

Update: 2025-04-16
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Dee Murthy (Co-Founder, Five Four Group & Menlo Club) – Scaling Hype & Building Brands

What does it take to build a fashion empire? Dee Murthy, co-founder of Five Four Group (behind brands like Young & Reckless and Menlo Club), talks about the intersection of culture, commerce, and community. From navigating retail shifts to scaling hype-driven brands, this episode is a must-listen for anyone looking to break into fashion, media, or e-commerce.

🔹 How to build a brand people love

🔹 Lessons from growing a multi-brand empire

🔹 The future of fashion, influencers & direct-to-consumer (DTC)

🎧 Press play to learn from one of the best in the game.

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Dee Murthy

Dee Murthy