DiscoverThe Cooper and Rupert Podcast: A Sports ConversationDeep Dive #3 - How to Make the NBA the Most Popular Sport in America
Deep Dive #3 - How to Make the NBA the Most Popular Sport in America

Deep Dive #3 - How to Make the NBA the Most Popular Sport in America

Update: 2016-02-19
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The guys breakdown all the reasons why shortening the NBA season would skyrocket the NBA's popularity, make the product dramatically better, and make them more money in the process. Sports economist Dr. David Berri and data journalist Jim Pagels from Forbes join the show to help us find the answers.

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Deep Dive #3 - How to Make the NBA the Most Popular Sport in America

Deep Dive #3 - How to Make the NBA the Most Popular Sport in America